To Steven Jobs on His Thirtieth Birthday (must watch)

Introducing iPhone 4S [video]

Apple iPhone 4S
The dual-core A5 chip delivers even more power. The 8MP camera with all-new optics also shoots 1080p HD video. And with Siri, iPhone 4S does what you ask. Talk about amazing.

Apple iPhone 4S

The dual-core A5 chip delivers even more power. The 8MP camera with all-new optics also shoots 1080p HD video. And with Siri, iPhone 4S does what you ask. Talk about amazing.

Conan O’Brien Slams Final Cut Pro X

Final Cut Pro X
Everything just changed in post
(via Apple - Final Cut Pro X - A revolution in creative editing.)

Final Cut Pro X

Everything just changed in post

(via Apple - Final Cut Pro X - A revolution in creative editing.)

Steve Jobs Introducing The Apple Store 2001

Apple - iPad 2 - TV Ad - If You Asked

Apple announces Final Cut Pro X, rebuilt from ground up with 64-bit support (update: $299 in June)

Apple’s just announced Final Cut Pro X at NAB, and Chief Architect of Video Applications Randy Ubillos is demonstrating a beta release as we speak. The “rebuilt from ground up” video editing suite — which now shares a similar look and feel with iMovie — will be shipped with 64-bit support to finally make use of more than 4GB of RAM, as well as handling 4K clips on 8-core editing rigs (by way of the Grand Central Dispatch feature on OS X Snow Leopard). Most notably, though, is that this new FCP will always be rendering instantly in the background, meaning you can edit on the fly much like you do on iMovie! There’s also a whole stash of other new features: editing before media ingest, magnetic timeline, people detection, instant color matching between clips, smart collection of media based on custom keywords and people, auto image stabilization on import, and many more. Itching to get your hands dirty with Cupertino’s new video tool? You’ll be able to download it from the Mac App Store in June for just $299.

We Are Apple (Leading The Way)

1984 for a marketing event by Apple

Mac OS X Lion 10.7 Preview